What has made this legendary Italian – coffee place such a huge success for so many years? Maybe it's the beautiful people that sit here all day long? Maybe the amazing pizza or the nice lunch deal that includes meat and fish and also a soft drink? Probably there is no one good answer but a combination of them all. During lunch the service is very slow and, on the weekends, trying to get a table is mission impossible without making a reservation in advance. Go there even for a cup of coffee and you can see the people that make Tel Aviv what it is.